Why QoS monitoring is key to 4K video development

January 12, 2014 - 7:41am
QoS monitoring could be the most critical contributor to the rise and fall of 4K video.

4K video emerged as one of the hottest discussion topics at this year's Consumer Electronics Show, a strong indication that it will be the subject of intense debate in 2014. As with many heavily hyped technologies, however, there will be growing pains in its early adoption. In fact, the initial implementation of 4K will likely decide whether the technology is a hit, driving changes in video production and television manufacturing, or a missed opportunity and a lot of squandered investments. Public reaction to 4K may end up hinging not on its potential, but on its actual performance. For this reason, quality of service (QoS) monitoring will be essential to its growth trajectory.

Streaming Media executive vice president Dan Rayburn recently observed that amid all the excitement about 4K, the "dirty little secret" of its adoption is that bandwidth requirements may be too high for many video broadcast system infrastructures. Ensuring that there is enough bandwidth available for video delivery has driven the development of compression standards, the latest of which is high efficiency video coding (HEVC). Without HEVC, it's unlikely broadcast systems are equipped, either technically or as a business, to deliver video with the high bitrates that 4K requires. Additionally, video delivery that strains bandwidth availability can create problems in transport. QoS monitoring technologies can be leveraged for better video file management through features such as automated quality control and end-to-end monitoring. Investment in a new video standard will have little effectiveness without the tools to measure and deliver it correctly.

Can QoS monitoring drive content production?
Improving QoS monitoring will be essential to tackling 4K's other problem - the lack of content. Forbes contributor Dave Thier wrote that 4K content production is on the rise, as some of the 2014 Winter Olympics and 2014 World Cup will be broadcast in 4K. Netflix also recently announced that it will produce 4K content, but unless consumer devices can actually show it, it may not mean much. In order for manufacturers, content producers and consumers to go all-in on 4K, they have to be sure that it works. QoS monitoring technologies are integral components of a system that can reliably transport 4K video.

Sencore provides reliable, cost-effective solutions for signal transmission and content delivery. Our state-of-the-art monitoring solutions effectively meet the challenges of digital video delivery, troubleshooting signal issues with real-time analysis to ensure that audiences receive the highest quality video experience on any device. Contact us today to learn more.

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