Broadband expansion leads to more content delivery opportunities

December 12, 2013 - 5:57pm
As broadband access grows, it's critical that network operators invest in next-gen receiver decoder solutions for multichannel optimization.

Receiver decoders and other video broadcast system devices utilized in next-gen content delivery will continue to offer network operators opportunities to tap into an increasingly large market with broadband access. According to recent research by IHS Inc., more than 70 percent of U.S. households now have access to broadband. Increased availability of high speed Internet service and multi-service packages that deliver more bandwidth and video capacity will likely contribute to the increasing growth of digital video and IPTV. Broadcasters should be ready to take advantage of wider potential consumer bases that represent increased demand for multichannel distribution.

According to the report, 86.1 million U.S. households had access to broadband Internet by July 2013. That number is predicted to reach 71.3 percent by the end of this year, and is forecasted to reach 74.1 percent, or 94.7 million homes, by 2017. Nineteen million U.S. households have gained access to broadband in the last five years. Cable continues to be the top connectivity technology, with more than 50 percent of the market share, followed by DSL and optical fiber. Many of the areas that will not have broadband access by this time are remote locales in which low population density makes infrastructure deployment difficult and/or economically unfeasible.

As more U.S. residents gain access to high speed Internet service, it's likely that online video viewing and digitally delivered video will continue to see usage increases. Additionally, the multi-service packages offered by many providers that combine television and Internet will likely continue to emphasize cross-channel viewing and video optimization. It's important that network operators continue to invest in receiver decoder solutions that provide optimal coverage of and seamless conversion for all content delivery formats.

Sencore provides reliable, cost-effective solutions for signal transmission and content delivery. Our line of receiver/decoders support all common video formats, blending industry-leading functionality with an evolutionary capacity for next-generation video transport demands. Contact us today to learn more.

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