Kids's watching habits driving integration of IP hardware

November 11, 2013 - 4:15pm
The number of kids using mobile devices continues to rise substantially.

A new report about the growing use of smartphones for media interaction among young children adds another interesting wrinkle to the discussion over the future of content-viewing options. Children have long been a steadfast viewer demographic, and the media habits developed at a young age are likely to influence future content viewing decisions. Their growing use of mobile devices to engage with content makes it even more imperative that network operators integrate IP and multichannel-ready hardware into their video broadcast systems. 

According to a report by Common Sense Media, in just two years the number of children who have used smart mobile devices at home rose from 38 percent 72 percent. Kids are using them at a younger age - 38 percent of children under 2 have used a mobile device - and longer, as children now average 15 minutes a day. 

Television, however, is still the content viewing medium of choice, as Forbes contributor Jordan Shapiro was quick to observe. Kids aren't after the same level of innovation as adults, and parents can still obviously exert control over the content their kids consume. However, the twin growth in video viewed on both televisions and mobile devices indicates that multichannel distribution environments will continue to dominate the broadcast sector in the next generation. Accelerating multichannel optimization now can help network operators shape kids' relationship with technology and content, which they are clearly developing at an earlier age than ever before.

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