Multichannel distribution needed for changing viewing habits

October 21, 2013 - 5:42pm
Network operators must optimize their video transport systems for multichannel distribution.

Video broadcast systems continue to multiply. Beyond simply supplying large libraries of live and archived content, these networks are expected to deliver a high-quality, low-latency viewing experience over any connection and to any device. Viewer habits are driving demand for the acceleration of new infrastructure deployment. Quality, availability and multichannel optimization are high priorities for consumers and present potentially lucrative opportunities for network and content providers.

A recent survey by Ovum found that viewer behavior will continue to influence broadcast executives' pursuit of rapid deployment of multichannel distribution and Web delivery models, reported Broadcast Engineering contributor Michael Grotticelli. The survey, which compiled responses from more than 3,000 consumers in the U.S., U.K., Brazil and Germany, found that scheduling flexibility, HD channel availability and the ability to "catch up" on content via a mobile device were all highly valued by respondents. Video and audio quality continues to be the top factor in audience engagement, as about 65 percent of respondents "strongly agreed" or "agreed" that they enjoyed watching TV more in a high-quality environment. More than half of respondents stated that they liked having more channels available in HD and also enjoyed the ability to watch TV content via PCs.

Network operators must invest in backhaul solutions that support this need. Video transcoders, for example, are required to improve video compression, deliver lower bitrates to IPTV headends and transmit high quality content to viewers.

"Delivering shows via online, social and mobile platforms not only allows consumers to personalize their viewing experience, but also lets broadcasters move audiences to the platform that maximizes the value of media assets," Grotticelli wrote. "Consumers will pay for archived content, but this demands that producers create effective metadata strategies."

Sencore provides reliable, cost-effective solutions for signal transmission and content delivery. Our line of transcoders optimize video compression for bandwidth savings and maximum configuration flexibility, maintaining peak delivery capacity for multichannel distribution environments. Contact us today to learn more.

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