How transcoders can help broadcasters satisfy viewer expectations

August 27, 2013 - 7:46am
"House of Cards" star Kevin Spacey spoke to the need for broadcasters to ramp up their online content viewing options.

During a recent speech at the Edinburgh International Television Festival, two-time Oscar winner Kevin Spacey, more recently known for his starring turn on Netflix hit "House of Cards," spoke to the changing nature of video broadcast technology and delivery wrought by the "golden age" of television. He cited the delivery format of "House of Cards" - the show's entire 13-episode season was made available at the same time, allowing viewers to watch it at their convenience - as critical to its success, and discussed how broadcast television needs to become more accessible.

"We no longer live in a world of appointment viewing," he told the crowd. "Studios and networks who ignore either shift - whether the increasing sophistication of storytelling, or the constantly shifting sands of technological advancement - will be left behind."

Spacey's comments are the latest in an ongoing industry push toward making episodes available soon after they air. ReadWrite contributor Stephanie Chan wrote that broadcasters need look no further than social media for insight into how people interact with content - if people are talking about shows online, it's likely that they're also watching them online. Making episodes available and optimized for IP and viewable from any device will be critical to traditional broadcasters' success in rapidly diversifying environments. Broadcasters can utilize video transcoders to stream previously aired episodes intended for satellite formats available over IP, so that viewers can watch them at any time and on any device.

Sencore provides reliable, cost-effective solutions for signal transmission and content delivery. Our line of transcoders optimize video compression for bandwidth savings and maximum configuration flexibility, maintaining peak delivery capacity for multichannel distribution environments. Contact us today to learn more.

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