November 2013
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As the holiday shopping season kicks into overdrive, advertisers are also ramping up their promotional strategies across different mediums. It's prime time for local advertisers, and they can getCategories:Video Transcoding
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The popularity of over-the-top (OTT) video transport continues to climb, as several recent studies indicate. StreamingMedia shared the results of The Diffusion Group's recent "Categories:Video Analysis
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In a rapidly changing viewing environment, new data highlighted the continued rise of IPTV subscribers. A report from Infonetics Research found that IPTV subscribers in many regions around theCategories:Receiving/Decoding
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First approved by the International Standards Organization in 2012, MPEG-DASH is the first adaptive bitrate service for HTTP streaming with global standardization. While there are already a number ofCategories:Video Transcoding, Digital Turn Around
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A new report about the growing use of smartphones for media interaction among young children adds another interesting wrinkle to the discussion over the future of content-viewing options. ChildrenCategories:Receiving/Decoding
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The recently-wrapped NYC Television Week saw a good deal of discussion over next steps for broadcasting and cable regarding the budding opportunities available in multichannel distribution. ViewerCategories:Video Transcoding
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According to a recent study by mobile media company Vuclip, 65 percent of consumers prefer to watch full-length television shows and films on their mobile devices rather than shorter content,Categories:Receiving/Decoding, Digital Turn Around
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As the content viewing landscape continues to experience new shifts and wrinkles, broadcasters and marketers are well on their way to acclimating. Broadcast digital ad insertion technology canCategories:Video Transcoding, Digital Turn Around
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