Executive Leadership

Jeff Zhu
President

Jeff Zhu has more than 17 years experience in sales and marketing in the US. Prior to Sencore, he was the Marketing Director of Boerhringer Ingelheim, responsible for a $1 Billion pharmaceutical production line. He started his career as an investment analyst and a management consultant in Bain &Company, providing investment and strategy recommendations for leading multinational companies in Asia. Mr. Zhu received B.A. in journalism from University of International Relations and M.B.A. in marketing from the Wharton School of University of Pennsylvania.

Dana Nachreiner
Vice President of Operations

As vice president of operations, Dana Nachreiner leads the company’s Sioux Falls-based engineers and technology experts. His responsibilities include the New Products Committee and New Product Development process. In his 24 years at SENCORE, Mr. Nachreiner has managed patents and trademarks in addition to being the company’s point person for critical and strategic relationships. He holds a bachelor of science in business administration and a master of business administration degree from the University of South Dakota.