New SENCORE Partnership Extends Market Focus to India and Israel

Bluebird TV Will Distribute Complete Line of SENCORE Video Delivery and Monitoring Solutions

SIOUX FALLS, S.D. March 1, 2011 — SENCORE today announced a new partnership with reseller and systems integrator Bluebird TV, officially marking the launch of a  2011 sales initiative aimed at  markets in India and Israel. Under the  partnership, Bluebird TV will distribute the full line of SENCORE’s video delivery and monitoring solutions designed for the broadcast market to its impressive roster of customers.

“This initiative represents an intensification of our efforts to connect with customers in the fast-growing Indian market as well as Israel,” said Tony Oehlerking, general manager, international business development, for SENCORE. “The engineering, sales, and executive teams at Bluebird TV have a combined 80 years success and an excellent reputation within the industry. We are confident that the introduction of SENCORE solutions like our  TXS 3453 Transcoder and SMD 989 Modulator will be well received and supported in these regions thanks in large part to Bluebird TV.”

Based in Rehovot, Israel, Bluebird TV provides video delivery network solutions for broadcasters, content producers, cable and satellite operators, telcos, and over-the-top distributors of video. To help clients meet business objectives, Bluebird TV offers needs assessment and business planning as well as the full range of network development services ranging from designing technology solutions through implementation, operation, and ongoing support.

“We are pleased to be able to  offer our current and future customers the wide range of reliable, cost-effective, and high-quality video delivery and signal monitoring products from SENCORE,” said Eitan Koter, CEO of Bluebird TV. “Beyond  Israel, there is a growing demand in India for these types of innovative solutions, and we welcome the opportunity to expand the company’s business in these specific regions.”

For more information about SENCORE, visit


# # #

About Bluebird TV

Bluebird TV specializes in innovative, best-in-class video delivery network solutions for broadcasters, content producers, cable and satellite operators, telcos and over-the-top distributors of video. With a clear focus on helping clients meet their business objectives, Bluebird provides needs assessment and business planning support as well as the full range of network development services, from designing outstanding technology solutions through implementation, operation and support. The Bluebird TV team combines appreciation of the business issues facing video industry players with hands-on expertise in leveraging converged video/IT solutions to streamline operations, lower costs and broaden service offerings.


SENCORE is an engineering leader in the development of high-quality signal transmission solutions for the broadcast, cable, satellite, IPTV, telecommunications, and professional audio/video markets. The company's world-class portfolio includes video delivery products, system monitoring and analysis solutions, and test and measurement equipment, all designed to support system interoperability and backed by best-in-class customer support. SENCORE products meet the rapidly changing needs of modern media by ensuring the efficient delivery of high-quality video from the source to the home. More information about SENCORE — celebrating its 60th year in 2011 — is available at the company’s website,