Sencore Partners With India’s Harri-Ban Broadcasting

SIOUX FALLS, S.D. — Aug. 2, 2011 — Sencore, a leading provider of signal quality and video delivery solutions, today announced a new partnership and reseller agreement with Harri-Ban Broadcasting and Communication Ltd., a major distributor of broadcast technology solutions in the Indian market. The agreement names Harri-Ban as a reseller in India of Sencore’s full product range, including the TXS 3453 transcoder, the SMD 989 DVB-S/S2 modulator, and the company’s high-quality test, measurement, and monitoring solutions.

“The Sencore solutions are an important addition to our product portfolio, and they enable us to offer our broadcasting customers a wider range of options for their DVB test and measurement requirements,” said Surinder Gupta, director, Harri-Ban Broadcasting and Communication Ltd. “Thanks to our new collaboration with Sencore, we are looking forward to raising our existing high-quality product profile as well as expanding sales opportunities for Harri-Ban throughout India.”

Based in New Delhi, Harri-Ban provides broadcasting equipment and solutions to some of India’s highest-profile public and private broadcasters including All-India Radio, Doordarshan, the Times of India Group, and Millennium Broadcasting Ltd.

“Our new partnership with Harri-Ban is a valuable step in our efforts to expand market share in the dynamic and rapidly growing Indian broadcast marketplace,” said Tony Oehlerking, general manager of international business development at Sencore. “Harri-Ban has an outstanding reputation among public and private broadcasters of all sizes, and our partnership will give us access to some of the highest-profile customers in the industry.”


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About Harri-Ban Broadcasting and Communication Ltd.

Harri-Ban supplies the full range of telecom and broadcasting equipment to the national radio and television broadcast media in India. With full capabilities for sourcing, marketing, and selling quality products in the broadcast and IT industries, Harri-Ban is committed to building long-term customer relationships that deliver high quality, good service, competitive pricing, and product innovation. For more information, visit

About Sencore
Sencore is an engineering leader in the development of high-quality signal transmission solutions for the broadcast, cable, satellite, IPTV, and telecommunications markets. The company's world-class portfolio includes video delivery products, system monitoring and analysis solutions, and test and measurement equipment, all designed to support system interoperability and backed by best-in-class customer support. Sencore products meet the rapidly changing needs of modern media by ensuring the efficient delivery of high-quality video from the source to the home. More information about Sencore is available at the company’s website,


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