How video transcoders can improve the sports fan experience

August 14, 2013 - 10:27am
Fans at Wrigley Field, the home of the Chicago Cubs, will receive better Internet connectivity at the stadium.

Sports franchises are at a critical juncture as expectations for constant digital connectivity continue to grow. For many fans, the game itself is only part of their regular viewing regimen, as many people utilize Web applications at home for checking scores, viewing the action in other games and updating their fantasy roster. Fans at the game increasingly want these options at their fingertips as well. Additionally, in sports like football, where the action is quick and there are long stretches of downtime between plays, more users are starting to voice their desire to watch the game at home, where they have access to instant replay and additional services, like DVR, that can further customize their viewing experience.

The digital demand is causing some organizations to reevaluate their stadium connectivity options, and forward-thinking teams are making an effort to deliver value-adding content to fans in real time. The NFL's Denver Broncos, for instance, announced that they will expand their Ethernet and HDTV services to enhance their fans' in-stadium experience. The MLB's Chicago Cubs are augmenting current Internet connectivity with backhaul solutions like fiber optic infrastructure. Both teams expect that their technological improvements will make the stadium environment more immersive and dynamic.

Optimizing video transport for in game instant replay viewing necessitates a video transcoding solution that can convert plays from their original broadcast form to streams optimized for handheld device viewing using stadium Wi-Fi. Having access to instant replay video and audio offers fans the benefits of watching a broadcast to augment their experience at the stadium.

Video Transcoding