ISF-C
ISF Commercial Course and Certification

ISF Commercial Course and Certification
The ISF-C two-day course teaches the science of light and color and how the human eye reacts to the images it sees. It is an exciting, comprehensive, hands-on course for those who strive for perfection in producing visual images.

An examination is provided at the end of the course for those
wanting to become ISF Commercial Certified and attain membership
in the elite community of display experts recognized around the
world as working to the highest standards.

ISF Commercial Training and Certification Course Outline

The science of light, color and the human eye.

Specifications and what they mean:
o Light output
o Contrast and dynamic range
o Resolution
o Color

Signals and standards types:
o NTSC
o DTV
o HDTV
o Composite
o S-video
o Component
o SDI and HD-SDI
o DVI, HDMI and HDCP
o Scaling and Video Compression

Display Technologies from analog to digital:
o Film
o CRT
o LCD
o DLP
o LCoS
o Plasma
o OLED
o LED

Light sources and their effect on screen.
o Metal Halide
o Xenon
o LED
o Laser

Screen basics:
o Front screen
o Rear screen

The environment and how it affects what we see:
o Distance
o Seating
o Lighting

Human factors and the relationship of the head and eyes to
images on screen.

Calibration:
o Defining and understanding colorspace
o Calibration tools
o Calibration 101
o Advanced calibration

ISF Commercial Test and Certification

Hands on lab

Locations
City	State	2008 Dates
Dallas	TX	May 29-30
Las Vegas	NV	June 16-17 (Infocomm)
Denver	CO	July 24-25
Chicago	IL	August 14-15
Boston	MA	September 18-19
NY Area	NY	October 16-17
Miami	FL	November 13-14
Los Angeles	CA	December 11-12
Alan Brawn is a principal of Brawn Consulting, an audio visual consulting, training, educational development, and market intelligence company with national exposure to major manufacturers and integrators in the industry. He was formerly President of Telanetix and previously National Business Development Manager and National Product Marketing Manager, Pro AV Group, Samsung Electronics. Brawn is an AV industry veteran with experience spanning over 2 decades including management of a Pro AV systems integration company for 7 years, and one of the founding members of Hughes-JVC back in the early 1990s. He is a recognized author for leading AV industry magazines such as Systems Contractor News, Electrograph Emerge, Display Daily, Digital Signage Quarterly, and Rental & Staging. Brawn has been an Imaging Science Foundation fellow and instructor since 1994, and co-founder of ISF Commercial. He holds CTS certification, is a CTS Prep instructor, and is a member of InfoComm’s PETC council as well as being an adjunct faculty member of that organization. He was the recipient of the Pro AV Hall of Fame recognition from RAVe in 2004.   Jonathan Brawn is a principal of Brawn Consulting, an audiovisual consulting, educational development, and marketing firm, based in Vista, California. Brawn Consulting has a national footprint with connection to the major manufacturers and integrators in the commercial audiovisual industry. Prior to this, Jonathan was Director of Technical Services for Visual Appliances, an Aliso Viejo CA based firm that manufactures ZeroBurn plasma display technology, and successfully ran his own audiovisual integration group, Brawn & Associates, serving the residential and commercial audiovisual markets in southern California. Jonathan literally grew up in the AV industry, with over 12 years of experience in technology, design, and educational development. Starting with Hughes JVC in the early 90’s, Jonathan worked alongside his father Alan in creating and building training programs for the AV industry, with featured programs created for InfoComm, and major manufacturers and dealers across the nation, specializing in technical, sales, and marketing development. Jonathan is a co-founder of ISF-Commercial, and has extensive experience in AV systems design and integration, as well as expertise in the development of educational development programs.

 

 

 

Customer Comments:
" It was both a pleasure and great fun to be in your class. You were a success as an educator but knowing that you can DO as well as teach made the training real-world.

I highly recommend IFS-Commercial to both S.I.s and manufacturers alike. Vision Control, as a company, and me personally look forward to working with you in the future.
Thanks again for your insights, and more importantly, your support of our industry."

Randy F. Premetz, CTS, ISF-C
Vision Control Associates of Nevada, Inc.

 

 

 

 

 

 

 

 

 

Alan Brawn
CTS, ISF, AIA

 

Jonathan Brawn