Sencore Welcomes Chad Hassler as New Vice President of Sales

Sioux Falls, USA — May 31, 2023

Sencore is thrilled to welcome Chad Hassler as the new Vice President of Sales. With an impressive background in sales leadership and a wealth of experience in the telecommunications and streaming sectors, Hassler brings valuable expertise to the Sencore team.

With a career spanning over 25 years, Chad held the position of Chief Operating Officer and Senior Vice President of Sales North America at TVCoins, a start-up streaming platform prior to joining Sencore. His illustrious career also includes serving as Vice President of North America Sales at SeaChange International, where he later assumed the role of Chief Commercial Officer as well as Vice President of Sales at ATEME SA, playing a crucial role in establishing and leading the team through three years of growth and success. Hassler’s extensive sales and leadership positions at Harmonic, Scopus Video (acquired by Harmonic), and Concurrent Computer Systems have further honed his expertise and knowledge in the field.

He holds a Bachelor of Science in Marketing Management from Grove City College in Grove City, Pennsylvania, and an MBA from Robert Morris University in Pittsburgh, Pennsylvania. Outside of his professional pursuits, Chad Hassler enjoys spending quality time with his family in the great outdoors and nurturing his passion for golf, often enjoying a round with his son.

“We are thrilled to welcome Chad Hassler as our new Vice President of Sales,” said Jeff Zhu, CEO of Sencore. “His extensive experience in sales leadership and his deep understanding of the telecommunications and streaming sectors make him a valuable addition to our team. We are confident that his expertise will play a pivotal role in driving Sencore’s continued success in delivering innovative solutions to our valued customers in the broadcast industry.” Chad Hassler expressed his excitement about joining Sencore, stating, “I am honored to be part of the Sencore team and look forward to contributing my experience to a company with a rich history of providing leading solutions to the broadcast industry in the United States and worldwide.”

About Sencore

Sencore, the gateway to better video delivery, is a rapidly growing technology company that provides a broad range of innovative products and services enabling efficient, high-quality video delivery. Sencore continues to meet the needs of modern media with a cutting-edge product portfolio, backed by best-in-industry support. Sencore works in close collaboration with customers to provide solutions for the content delivery challenges of today and tomorrow, enabling them to deliver high-quality content throughout their networks.